London, 28 October 2026. C4C Group, the UK technology consultancy, today announced that it has become an official partner of Dynatrace®, the AI powered observability platform named a Leader in the Gartner® Magic Quadrant™ for Observability Platforms for the sixteenth consecutive time. C4C now supplies Dynatrace licensing, implements the platform, migrates organisations onto it from the monitoring tools they run today and keeps it delivering once live, so UK enterprises get one accountable team from licence to results.
The move puts the strongest observability platform in the market at the centre of C4C's fast growing observability practice. Dynatrace brings infrastructure, applications, logs, user experience and security into one platform. Its OneAgent® instruments entire estates automatically, Grail® holds every signal in a single data lakehouse, Smartscape® maps how every service depends on every other, and Dynatrace Intelligence, the platform's causal, predictive and agentic AI, points straight at the root cause instead of raising an alert for every symptom. With native OpenTelemetry support and dedicated monitoring for AI workloads, it is built for the estates UK organisations are running now.
The commercial case is just as strong. In a Total Economic Impact™ study commissioned by Dynatrace, Forrester Consulting found a 466 percent return on investment over three years and payback in under six months for a composite organisation built from interviews with Dynatrace customers, with faster incident detection and resolution the single largest source of value. The Dynatrace Platform Subscription lets customers draw one annual commitment across any capability in any quantity, with no penalty overages, and C4C sizes that commitment to the estate so it pays back from day one.
C4C's Dynatrace services cover the full life of the platform:
- Licensing and renewals. Supply of the Dynatrace Platform Subscription, with the annual commitment modelled on how the organisation will actually use it, so it earns the right volume price and leaves room to grow.
- Implementation. A phased rollout that starts with the services customers feel first, finds real problems within weeks of the first OneAgent going in, and hands over a platform the organisation's teams know how to run.
- Migration to Dynatrace. Planned moves from AppDynamics, Splunk, Datadog, New Relic, Elastic and open source stacks, with both platforms running side by side until Dynatrace is proven and the switch timed to existing contract dates.
- Optimisation. A quarterly cycle that keeps consumption in line with the commitment, switches on capability already paid for, and builds the renewal on evidence.
Alongside the services, C4C has published a free Dynatrace pricing calculator built on Dynatrace's published list rate card, a business case guide, and a library of comparison and migration guides covering Datadog, New Relic, Splunk, Elastic, Grafana, IBM Instana, AppDynamics and the native cloud monitoring tools.
Paul Smith, Chief Commercial Officer at C4C Group, said: “Dynatrace is the platform enterprise observability has been heading towards for years: one place for every signal, and AI that tells you why something broke rather than just that it did. Most of its value is won or lost in how it is bought and rolled out. We spent our careers on the vendor side building enterprise subscriptions, so we know exactly how to size the commitment, time the migration and make sure the platform pays back. Becoming an official Dynatrace partner means we can now do all of that as one team.”
Nick Watson, Chief Technologist at C4C Group, said: “Our clients are running hybrid estates, Kubernetes at scale and AI workloads in production, and they are tired of switching between four tools to find one answer. Dynatrace maps the whole estate automatically and its causal AI finds the root cause in minutes. Add agentic AI that can investigate and remediate under the controls you set, and you have the operating model every large organisation wants. That is why Dynatrace is where we start.”
Organisations can explore C4C's Dynatrace services, guides and tools at www.c4cgroup.co.uk/dynatrace.
About C4C Group
C4C Group is a UK technology consultancy for organisations of 500 or more employees, working across observability, cybersecurity, data centre and cloud, AI and technology acquisition. Its team spent decades on the vendor side at major technology companies, building the quotes and negotiating the deals, and now puts that experience to work on the customer's side of the table. C4C Group holds partnerships with leading technology vendors. Catalyst 4 Change Group Limited is registered in England, company number 15338612. www.c4cgroup.co.uk
About Dynatrace
Dynatrace is an AI powered observability platform used by approximately 4,100 customers in more than 110 countries. The platform brings together observability, AI and automation to help organisations understand and improve the performance, reliability and security of their software. Gartner has named Dynatrace a Leader in its Magic Quadrant for Observability Platforms for the sixteenth consecutive time. www.dynatrace.com
Gartner and Magic Quadrant are registered trademarks of Gartner, Inc. and its affiliates. Total Economic Impact is a trademark of Forrester Research, Inc. Forrester's findings are from a commissioned study conducted on behalf of Dynatrace, August 2026.
Media contact
C4C Group: hello@c4cgroup.co.uk