Independent, vendor neutral views on the technology decisions that actually cost money. Infrastructure, cybersecurity, cloud, AI and how to buy it all better.
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By Paul Smith, Chief Commercial Officer
Most AI strategies are really procurement lists with no business problem underneath. What a real one starts from, and how leadership should judge it.
Read the post →By Nick Watson, Chief Technologist
The demo ran on a clean, curated slice. Your real data is scattered, inconsistent and full of access questions. That gap decides whether AI delivers.
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A demo that wowed the room, then quietly died on the way to production. The honest reasons AI pilots stall, and what would have made this one real.
By Nick Watson
Most insider incidents are not the work of bad actors. They are careless or well meaning, and treating them as a hunt for villains misses most of the risk.
By Nick Watson
A convincing phishing email can pass every filter you own and still reach an inbox. How modern attacks slip through, and what genuinely reduces the risk.
By Nick Watson
The weakest link framing blames people for failures the system designed in. Why that is wrong, and how good design turns your people into a strong defence.
By Nick Watson
Why the Broadcom vSAN changes and the wish to scale storage and compute apart are sending many estates back to external storage arrays.
By Nick Watson
Storage quotes sell you effective terabytes, not real ones. How raw, usable and effective capacity differ, and the questions that pin a vendor down.
By Paul Smith
Renewing maintenance on an aging array feels like the cheap option. Once you count the uplifts, the risk and the running cost, it usually is not.
By Paul Smith
Reseller margin, rebates and vendor incentives can quietly shape what you get sold. How it works from the inside, and what an advisor does differently.
By Paul Smith
A look from the vendor side at the five things most often padded on a technology quote, what each one really is, and the question that deflates it.
By Paul Smith
Vendor reps get more flexible as a quarter closes, and far more at fiscal year end. Here is how that pressure really works, and how to use it well.
By Paul Smith
The mistakes that turn a rushed VMware exit into a two year regret, and how to keep leverage and choose a destination you will still be happy with.
By Nick Watson
A practical view for CIOs and finance leaders on forecasting the Broadcom VMware uplift, what to set aside, and how to frame the decision for the board.
By Nick Watson
In the marketplace of technology advice, genuine impartiality is the rarest thing on offer. Almost everyone with an opinion about your infrastructure has.
By Nick Watson
If you’ve quoted a server refresh in the last six months, you’ll already know: the numbers don’t look like they used to. RAM has roughly doubled.
By Nick Watson
For many CIOs and Procurement leaders across UK enterprise, running a technology RFP feels like good governance.
By Nick Watson
When Broadcom acquired VMware , it wasn’t just another tech acquisition. It signalled a structural shift in how enterprise virtualisation will be packaged.
By Nick Watson
The VMware ecosystem has changed significantly over the last 18, 24 months.
By Nick Watson
Heading into 2026, many organisations believe their email security posture is “sorted”. After all, they’re running Microsoft 365, with built-in anti-spam and.
By Nick Watson
Last reviewed: 28 Oct 2025 By C4C Group, UK Authorised Reseller of Aware, Mimecast & Incydr
By Nick Watson
In modern enterprise IT, the ability to reduce IT complexity is now a defining factor of success. Complexity has become the silent cost killer draining.
By Nick Watson
At C4C Group , we don’t just understand enterprise storage we’ve lived it.
By Nick Watson
Email remains the single biggest cyber risk for modern organisations. Phishing, impersonation, and accidental data leaks continue to be the entry point for.
By Nick Watson
In today’s business world, everyone is talking. Vendors talk about their products. Analysts talk about trends. Leaders talk about transformation. But amidst.
By Nick Watson
When most organisations think about cyber security, the focus is on external attackers: ransomware groups, phishing campaigns, and nation-state actors. Yet.
By Nick Watson
Choosing an IT vendor isn’t just about finding the lowest price it’s about finding the right partner. One that aligns with your organisation’s goals.
By Paul Smith
For years, organisations have relied on large, traditional IT partners to supply and support their technology needs. While these firms have scale and reach.
By Paul Smith
When organisations think about cyber security, the focus is often on stopping outsiders: hackers, ransomware, phishing. But many of the most damaging.
By Nick Watson
In today’s cybersecurity landscape, insider threats and human error are among the biggest risks to organisations. In fact, human error is the root cause of.
By C4C Group
Are you a business navigating the recent Broadcom acquisition of VMware? You’re not alone. Many businesses face challenges from new VMware licensing.
By Nick Watson
Cybersecurity in 2025 isn’t about villains stroking cats in volcano lairs it’s AI driven phishing attacks, relentless bot invasions, and scams so convincing.
By Nick Watson
Once upon a time, pirates sailed the high seas, plundering gold, rum, and anything else they could get their hands on. Today, they don’t need ships. They’ve.
By Nick Watson
In the rapidly evolving telecommunications industry, staying ahead of the curve means embracing cutting-edge technologies that drive efficiency, improve.
By Paul Smith
In an era where data breaches are commonplace and digital security is a top concern, the promise of quantum technology offers a groundbreaking solution.
By Nick Watson
In an age where technology evolves at an unprecedented pace, Artificial General Intelligence (AGI) stands on the horizon of breakthroughs, poised to redefine.
By Nick Watson
The landscape of recruitment and workforce management is undergoing a seismic shift, thanks to the advent and integration of Artificial Intelligence (AI). As.
By Nick Watson
C4C Group gives independent, vendor neutral advice on infrastructure, security and technology acquisition. No quotas, no preferred vendor, just the right answer for your business.
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