Cloud & Data Centre

Storage, servers and cloud, bought by people who used to sell them

We help large organisations right size their infrastructure, choose between on premises, hybrid and cloud on the numbers rather than the fashion, and buy the platform at the right price. The founders spent decades at Dell, EMC and VCE building exactly these quotes, so we know what an effective capacity claim is worth and where the discount really sits. The recommendation is never tied to a product we need to sell. Where we supply, we say so.

Data centre to cloudServer racks in the data centre uploading into a scalable cloud above.

Why it is hard

Four places the money goes missing

Effective capacity claims

Every storage quote leads with an effective capacity number that depends on a data reduction ratio the vendor chose. Your workload decides the real figure, and the gap is where refreshes go wrong.

The refresh trap

Renewal support on an ageing array is priced to make a refresh look cheap. Sometimes it is. Often the right answer is a shorter support term and a better negotiated refresh later.

Cloud commitment deals

Committed spend agreements buy a discount by locking in consumption you may not reach. The discount is real. So is the shortfall clause, and it is rarely explained at signing.

Repatriation maths

Workloads that moved to cloud on a business case built at launch often cost more than the on premises estate they replaced. Whether to bring them back is a numbers question, not a fashion one.

What we do

Six things, each with somewhere to go

Storage platform selection and negotiation

Choosing between Pure, NetApp, Dell, HPE and VAST on your workload, then negotiating the quote from the vendor side.

Cloud cost review

An independent read on what you are paying the hyperscalers, what is committed, and where the spend no longer matches the workload.

The migration decision

Whether to move, what to move, and what it will actually cost and take, before you commit to a programme.

AI infrastructure, right sized

Inference, fine tuning and private AI reference architectures sized to the workload rather than the vendor’s quarter.

Observability for the estate

Deciding what to see, how deeply, and how to get from a symptom to a cause across on premises, cloud and containers.

Backup and cyber recovery

Immutable backup and recovery designed to a recovery objective, bought at a sensible price, and tied into the security practice.

Proof

A fragmented storage estate, consolidated

45%smaller data centre footprint
38%better performance and throughput
30%+less power and cooling

A global enterprise ran ageing arrays from several top tier vendors, each bought on a different refresh cycle. We consolidated the estate, cut the cost of running it and improved performance, drawing on the founders’ years inside Dell, EMC and VCE building the very quotes we were now reading. Read the storage case study.

Where to start

Three ways in

Send us a quote

A storage, server or cloud proposal you are about to sign. We will tell you where the give is.

Take the cloud cost review

A short, independent read on your cloud spend and commitments, with a clear next step.

Read the storage decision guide

How to choose an enterprise storage platform on your workload, written by people who used to sell them.

Questions

Frequently asked questions

How do you compare total cost of ownership across storage vendors?

On the same workload, over the same term, with the same recovery and growth assumptions. Total cost of ownership across storage vendors is hardware, software licensing, support renewals, power and cooling, and the cost of the migration to get there. The headline price is usually the smallest of those over five years. C4C builds that comparison from the vendor side, so the licensing and support lines are modelled the way the vendor will actually bill them.

What does a storage migration cost, and how long does it take?

It depends on the volume, the number of applications touching the data, and whether the move is between arrays or between sites. Professional services, parallel running and the old array’s support overlap are the costs most estimates miss. C4C’s storage migration cost guide gives ranges by size and type, and the migration assessment gives you a figure for your estate before you commit.

Should regulated data stay on premises or move to cloud?

Neither by default. Regulated data can sit in cloud with the right controls, and on premises with the wrong ones. The decision turns on data residency obligations, who can access the keys, what the regulator expects to see, and what the two options actually cost over the term. C4C models both and gives you the answer for your data and your regulator, not a general one.

What is effective capacity, and why does it matter on a quote?

Effective capacity is the usable capacity after data reduction, and the number on the quote depends on a reduction ratio the vendor assumed. Your real ratio depends on your data. If the assumption is optimistic, you buy less capacity than you paid for and refresh sooner than planned. C4C checks the assumption against your workload before the order is placed.

How do you compare storage or cloud vendors like for like?

By normalising the proposals to one specification before comparing price: the same usable capacity, the same performance tier, the same support level, the same term, and the same growth allowance. Vendors quote differently on purpose. C4C rebuilds each quote to the same baseline so the comparison is real, then negotiates the one that fits.

Weighing a storage, server or cloud decision?

Send us the quote or the business case. We will give you an independent view on cloud, hybrid and on premises with the real costs and trade offs, and tell you where the money is.

Talk to us