C4C Group is an independent, vendor neutral UK technology advisory firm. We help you buy, size and secure technology, and make sense of AI, on your own terms. The founders spent decades at Dell, EMC and VCE, building the quotes, making the claims and negotiating the deals. That experience now sits on your side of the table. Where we also supply or implement a partner platform, we say so.
We know how a vendor builds a quote, because we built them.
That is the whole advantage. We know which line on a proposal is padding, which claim a vendor will actually stand behind, where the discount really sits, and what happens to the price when you say no. We used that knowledge for years to sell. We now use it to help you buy.
The founders
Chief Technologist
Global Architect at Dell Technologies, where he led multi million pound data centre and cloud solutions for a global telco. Before that a vArchitect at VCE, the Cisco, EMC and VMware joint venture, a Solution Architect at Thales, and a Security Analyst at Goldman Sachs. Nick sizes the infrastructure and reads the technical claims.
Chief Commercial Officer
Three decades in enterprise technology across EMC, VCE and Dell EMC. EMEA Senior Director at VCE, then EMEA Senior Director and GSP and Telco Lead at Dell EMC. Earlier, EMEA Client Director for Investment Banking at EMC, running accounts including JP Morgan, Goldman Sachs and UBS. Paul leads the commercial side and the negotiation.
Programme Success
Charlotte steers large technology programmes in telecommunications, aligning executive goals with the realities of delivery. She specialises in stakeholder management and governance, the link between board executives and delivery teams.
How we work
Our recommendation is never tied to a product we need to sell. If the right answer is to stay on the platform you have, renegotiate rather than migrate, or buy less than the proposal says, we will tell you, and we can show you the numbers behind it.
We spent our careers building vendor quotes, so we know which line is padding, which claim a vendor will actually stand behind, and where the discount really sits. We put that in front of you before you sign, not after.
C4C holds accredited partnerships so we can implement and support when that is the right answer. Where we supply or implement a partner platform, we say so on the page. The advice is independent. The delivery is disclosed.
What you get
We work across technology acquisition, vendor renewals, AI advisory, cloud and data centre, cybersecurity and human risk and observability.
A quote, a renewal, a platform choice or an AI plan. We will give you an independent read, tell you where the money is, and leave the decision with you, with no obligation.
Talk to us