Stop Overpaying
Vendor-side experts helping you buy technology on your terms, not theirs
Most organisations overpay for software, hardware and cloud often by 20–50%.
We help you find and remove waste in licensing, renewals and refresh cycles, and then negotiate better outcomes with vendors.
Typical outcomes:
- Lower renewal costs
- Right-sized licensing and infrastructure
- Reduced overlap across tools
- Better terms (not just better price)
Why buyers overpay
Vendors know the real levers: pricing bands, discount thresholds, bundles, and what “good” looks like.
Most buyers don’t and that gap is where 20–50% overspend hides.
We close the gap with vendor-side insight, technical validation, and commercial challenge — so you only pay for what you actually need.
How We Do it
1. Outsourced Negotiation
Unlike most consultancies or “spend platforms”, we can lead negotiations on your behalf.
You stay informed and in control – we do the commercial heavy lifting.
2. Optimisation & assessment
We identify savings opportunities across:
Licence usage vs entitlement
Architecture and sizing
Renewal and refresh cycles
3. No savings, no fee
For suitable engagements, we offer a no savings, no fee model. If we don’t deliver savings, you don’t pay.
Who We Are
C4C Group is founded and run by experts who’ve worked across vendors.
We bring insider understanding of:
How vendor sales targets work
How discounts are really applied
How to structure deals sustainably
How to avoid hidden commercial traps
We’re the people you want on your side of the table.
How to Save Money
1. Free Assessment
Send us your renewal, quote, or contract — we’ll review it for savings opportunities.
2. We’ll give you a straightforward answer
Yes, we can help you save money.
No, your current deal is already a strong one.
3. Engagement
If there’s room to improve, you choose the support you want:
Empower us to negotiate on your behalf
Run an optimisation/audit to reduce scope and cost
Support your team with a clear commercial strategy.
4. You only pay if you save
If there’s room to improve, you choose the support you want:
If we deliver savings, we take an agreed share.
If we don’t, there’s no fee.
Our Vendor Expertise
We have deep experience across major enterprise vendors, including:
- VMware / Broadcom
- Pure Storage
- NetApp
- VAST
- HPE
- Oracle
- Salesforce
- Microsoft
- Dell Technologies
- …and many others
Ready To Save Money
Before you sign your next contract or renewal, get a free assessment.
If there are savings, we’ll show you where and we can negotiate them for you.
