Independent support to optimise, assess and renew VMware with confidence
VMware renewals have become more complex, more prescriptive and more commercially sensitive particularly following changes to licensing models and the move towards bundled platforms such as VMware Cloud Foundation.
C4C Group helps organisations step back, assess their VMware environment properly, and approach renewals with evidence and clarity, not urgency or assumption.
We work with VMware technology, but we work for the customer ensuring decisions are technically sound, commercially fair and sustainable over the long term.
Why VMware renewals need a different approach
In recent renewal cycles, many organisations are facing:
- removal of modular or lower-tier SKUs
- pressure to adopt VMware Cloud Foundation
- significant list price increases
- limited time to evaluate alternatives
- renewals presented as “non-negotiable”
None of this means VMware is the wrong platform but it does mean renewals can no longer be treated as a procurement formality.
They are now architectural, operational and commercial decisions.
What we help you do
Assess your VMware environment
We build a clear, evidence-based view of your current estate, including:
- actual utilisation vs licensed capacity
- entitlement vs consumption
- architectural choices that drive cost
- which components of VCF are genuinely required
This creates a factual baseline before any commercial discussion.
Optimise before you renew
We help remove historic waste and challenge assumptions before contracts are signed.
This often includes:
- right-sizing clusters and hosts
- removing unused or unnecessary capability
- validating growth assumptions
- reducing scope that inflates licensing
Optimisation frequently changes the commercial outcome more than negotiation alone.
Support or lead renewal discussions
With clarity in place, we support you to approach renewal discussions constructively and confidently.
This can include:
- commercial strategy and benchmarking
- behind-the-scenes negotiation support
- direct vendor engagement on your behalf
Because our team has worked on the vendor side, we understand how VMware renewals are structured and where flexibility still exists even when it’s not obvious.
A balanced view of VMware Cloud Foundation
VMware Cloud Foundation is a capable, enterprise-grade platform.
When deployed intentionally and sized correctly, it can deliver:
- operational consistency
- integrated lifecycle management
- a strong private cloud operating model
Where organisations run into difficulty is not with the platform itself, but with:
- inherited architecture
- over-provisioning
- bundled capability that isn’t required
Our role is to help you separate platform value from commercial noise, and ensure you only pay for what you actually need.
Cloud alternatives and exit strategies
Renewal pressure often triggers conversations about moving workloads to public cloud platforms such as Amazon Web Services or Microsoft Azure.
We help organisations evaluate these options honestly by:
- modelling full lifecycle cost
- factoring in migration effort and risk
- understanding long-term lock-in
- comparing steady-state economics
In many cases, a right-sized VMware environment remains the most sensible option. In others, selective migration makes sense. Our role is to help you make that decision based on evidence, not renewal pressure.
How we engage
We offer flexible engagement models depending on where you are in the process:
- VMware environment assessment and optimisation
- Renewal readiness and commercial strategy
- Negotiation support or outsourced negotiation
- Independent validation of VCF scope and cost
Where appropriate, we can work on outcome-aligned models, including no savings, no fee.
Why organisations work with C4C
- Independent, customer-first advice
- Deep VMware and vendor-side experience
- Clear focus on cost, risk and sustainability
- Support across strategy, renewal and delivery
- Straightforward professional services — no fluff
We don’t push platforms.
We help you make better decisions.
Talk to us about your upcoming VMware renewal
If you’re approaching a VMware or VCF renewal, facing licensing changes, or want an independent view before committing, we’re happy to talk.
Contact C4C Group to discuss your VMware strategy and renewal options.
